So, welcome friends at www.MrDigitian.com, in this blog post, we will discuss “3 Techniques of Marketing”, very few people know these technical words. But it is important to know about these technical terms for those people who are in the business field.
3 Techniques Of Marketing Are:-
- ATL Marketing (Above The Line Marketing)
- BTL Marketing (Below The Line Marketing)
- TTL Marketing (Through The Line Marketing)
So now, we will explain & clarify all the techniques in detailed.
ATL Marketing (Above The Line Marketing)
“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television, radio, or billboards. ATL is most applicable when a product is directed for a broader spectrum of consumers, for example, a soft drink company might contract an ATL advertising agency to develop ads targeting a broad audience. Some top ATL Agencies in India are: MADISON ADVERTISING PVT LTD work with some big clients like Raymond, Snapdeal, Asian Paints, etc. & As well as DDB MUDRA GROUP also work with some big clients like Aditya Birla Groups, McDonald’s, Pepsi, Puma, etc.
BTL Marketing (Below The Line Marketing)
Now the second type of marketing is Below The Line Marketing. “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers. BTL advertising agencies will be hired to help companies to develop ads and promotion strategies directed to certain groups of people, using tools like direct emailing, or direct product demonstrations for a specific group of people, like giving away vitamin samples at the door of a famous gym. Some BTL Agencies in India are BOOSTERZZ MARKETING PRIVATE LIMITED, they work with Lenskart.com, Swiggy, Muscle Blaze, etc.
TTL Marketing (Through The Line Marketing)
Now let me explain to you the third and the last type of Marketing Technique, which is known as TTL Marketing. ‘TTL Marketing’ stands for ‘Through The Line Marketing’. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. E.g. Social Media, Webinars, etc.
So the Last Conclusion of all these marketing techniques are shown in the picture given below:
And we are glad to tell you that www.mrdigitian.com is the agency which does 360-degree Marketing for the brands.