As Marketing of a product or service is the most important part of a business cycle. Approximately, the marketing of a business covers the 50% of criteria from the complete process and steps for a business. In the past there is only one way to do the marketing i.e., TRADITIONAL MARKETING. But now a days there are two way to do the marketing i.e., TRADITIONAL MARKETING as well as DIGITAL MARKETING. First of all we have to known about the TRADITIONAL way of MARKETING then we will understand about the core essence of DIGITAL MARKETING.
TRADITIONAL MARKETING is any type of promotion, advertising or campaign which includes TV ads, Newspaper ads, Radio ads, Door-to-Door sales, Billboards, Pamphlets. If the ads are placed once then that can’t be changed or deleted easily, so that they are to much time taking.
As TRADITIONAL MARKETING includes Billboards, Newspaper ads ,and etc. So that it includes a huge amount of cost. Whenever you run an advertisement campaign you have to pay every time for that. So that now the smart businesses don’t prefer the TRADITIONAL way of MARKETING ,they only prefer the DIGITAL MARKETING as it is more convenient in comparison to TRADITIONAL MARKETING.
In TRADITIONAL way of MARKETING a business cannot target the particular customer. It can target a single market but not an individual person. By TRADITIONAL MARKETING a service provider cannot analyze the engagement & interaction of the customer. But with the help of DIGITAL MARKETING these this are quite possible and easy.
DIGITAL MARKETING is any type of promotion or advertisement which includes the interference of Internet & Social Media in all level of marketing. As make any social media account is not so much time taking and posting any picture in no time.
Doing the marketing DIGITALLY is quite cheaper than any form of TRADITIONAL way. Even though in DIGITAL MARKETING some methods are also free of cost. Example: “Google My Business”. So, now many of the businesses use the method of DIGITAL MARKETING to grow their business to the next level.
In the DIGITAL way of marketing the service provider can analyze the presence of the customer & traffic on the website easily. And by this method a business can target the customer as per their requirement, age, gender.